A track day for the stars.
Disney Pixar Cars 3 F1 Grand Prix Garage.
DISNEY
July 2017 saw the launch of one of the summer’s most hotly anticipated box-office hits – Disney Pixar’s “Cars 3”. In the ultimate timely coincidence, the film shared its launch weekend with the iconic British F1 Grand Prix – something Disney chose to fully embrace, by engaging Heart to design, deliver and manage a full pit lane garage takeover, with only three weeks turnaround time.
The Brief.
Acting as the ultimate hub for the film’s talent to conduct publicity and for fans to get the very best selfies, the garage delivered unprecedented editorial and social reach for the blockbuster franchise’s third outing and the very best sighting for fans (of all ages) at Silverstone.
