A festival playground for grown-ups.
Barclaycard Perk Park.
FESTIVAL EXPERIENTIAL
In 2017, Heart again delivered Barclaycard’s “Front-of-House” presence at Hyde Park’s British Summer Time festival. The brief was to produce an accessible yet exclusive experience that offered even greater depth of brand engagement for guests - in particular providing Barclaycard holders with a host of tangible benefits and perks to encourage both card spend and general brand advocacy.
The Brief.
Heart’s response was the “Barclaycard Playground” – an exclusive space where Barclaycard holders and up to three guests of any age could rediscover their playful side, with a host of digitally connected activities. The results saw the Playground enjoyed by over 13,000 festival-goers and an extensive uplift in social media of conversation that name-checked the Barclaycard brand.
