Acing it at Wimbledon.
OPPO
Towards the end of the covid lock-down, Heart was approached to help engage the audiences at Wimbledon by the telecom brand Oppo who sponsored the tournament. The brief was to create activations that helped launch Oppo’s latest phone the X3 – the devices USP being key features such as super slo-mo capabilities boasting a camera with over a million colours.
The Brief.
Our proposals were two-fold – to create and deliver a ‘Henman Hill’ style event at Potters Field by the Thames and to create a ‘slo-mo’ studio at Wimbledon that helped fans create their own incredible shots using the phones features.
Nearly 80,000 visitors came down to the Scoop by the Thames to watch the tennis and feel part of Wimbledon’s energy.
The Solution.
At Wimbledon Heart utilised Oppo’s promotional space by creating an OPPO ‘Slow Motion Studio’. The activation was an interactive experience designed to raise brand awareness and get people talking about the features of OPPO's Find X3 Series smartphone. Heart constructed the studio and oversaw the tournament's activity for all 13 days.
Our promotional staff welcomed tennis fans inside the studio to participate in the production of a slow-motion moment shot in cinematic mode on a Oppo’s X3 Pro. In the studio, our Video Director helped visitors swing like a pro, capturing the action in an epic film. The footage was then edited with real footage of Wimbledon games and music in the Hans Zimmer style to create a slow-motion sports video. All of the participants were sent their branded video via email, ready to be shared on social media.
The Results.
4M
Social Impressions
80K
Attendees
10
Tier 1 Media Articles