In January 2018, Formula E unveiled their most lucrative and high-profile commercial partner to date – ABB. The industrial robotics and technology giant chose Heart to produce their first high-profile venture into the world of electric motor-sport. Our services included a press conference for more than 100 international media representatives, including a number of senior stake-holding delegates from the arenas of business, technology and motorsport.

The event was held at the exclusive Saatchi Gallery in central London. A peak moment for the press was the choreographed manoeuvring of an ABB robotic arm weighing over a metric ton. As the arm lifted, it removed the cloth covering a full-size Formula E car, revealing its new sponsor’s branding. The response and reach from the press was highly positive and our client reported excellent feedback.