With a great franchise comes great responsibility.
Marvels’ Avengers world premiere.
DISNEY
In April 2018, Disney engaged Heart to deliver an exclusive fan event in London’s newly operational Television Centre, West London with just a 3 week lead-time.
The Brief.
Having secured a window of opportunity with the some of the films talent Disney approached Heart three weeks out from the proposed date to put on an event to celebrate the release of the upcoming title. Without a finished film to premiere, all Disney were allowed to show was a highly confidential 20minute preview of the film. Undeterred Heart pitched the concept of a fan celebration event that would feature the footage but also have a full programme of activities to keep the fans excited and engaged. The first requirement for Heart was to find a large scale venue at very short notice. After a lengthy but quick search we identified and negotiated with the BBC to use their largest studio stage at BBC television centre White City. Using the iconic venue as a backdrop the event opened with a traditional red carpet moment, giving the fans the chance to meet and greet the stars of the franchise.
The Solution.
Once inside the stars were introduced to the stage one by one with full pyrotechnics. Once on stage they took part in several activities and interactive competitions using glowing wristbands to vote on several fan theories. We hosted a cosplay competition inviting cosplayers onto the stage to pose with their real world counterparts.
The event finished with the surprise announcement that they would be getting to see the confidential 20minute feature announced by the directors of the film, Anthony and Joe Russo who had been sat disguised in the crowd through the event. Surprising everyone in the venue including the cast!
