Sharing a Coke with the world.
Coca-Cola.
VARIOUS PROJECTS
Coca-Cola Sochi Olympic Showcase.
Coca-Cola, presenting partner of the Sochi 2014 Olympic Torch Relay once again worked with Heart to deliver their Torch Relay vehicle fleet for the Winter Olympic Games. Building on the success of Coca-Cola’s London 2012 Olympic Torch Relay fleet, the Sochi vehicles were designed to cope with extreme temperatures as low as –35°C whilst at the same time meeting the demanding aesthetic design brief and operational requirements for the longest winter relay in history of 65,000km. The vehicles featured state of the art audio visual systems, a crows nest viewing platform and a sample distribution solution for over 3,000 “mini cans”.
In 2012, Coca-Cola, presenting partner of the London 2012 Olympic Games, engaged Heart to deliver their Olympic Torch Relay vehicle fleet. The bespoke designed five-vehicle-strong fleet which was conceptualised, developed and delivered entirely by Heart, travelled 8,000 miles across the United Kingdom for 70 consecutive days – during which the brand sampled more than 2 million mini bottles to consumers. Named the “Beat Fleet” by Coca-Cola, the specially designed vehicles all distinctively conveyed the music thematic Coca-Cola used to get substantial cut-through, with an estimated 14 million consumers who showed out to witness the Olympic flame travel through their lcoal town.
Coca-Cola Sochi Torch Relay.
Coca-Cola ‘Share a Coke’ Campaign.
Following the success of Coca-Cola’s Share a Coke campaign, 2014 saw the brand collaborate with Heart to take the campaign a step further - by delivering a nationwide experiential tour which evolved the personalisation theme once more.
The campaign saw Heart design and produce a bespoke, tourable vehicle which offered consumers a multi-stage experience, during which they could personalise their own iconic Coca-Cola bottle, participate in a photo opportunity and enjoy a perfect serve on the custom-built roof terrace.
