Under Armour.
PANGOLIN PR
Heart worked with PR partner Pangolin to create a product launch for Under Armour which focused on sports wear designed for women who’s options when choosing clothing with the right support are limited.
The Brief.
Heart designed and produced a fashion show with a difference: A catwalk of ordinary women who worked out during the show in a bid to break down perceptions around ’looking good’ whilst training.
Alongside the catwalk show was a talk by industry leaders who highlighted the need for body positivity and the confidence the products encourage. Heart created a retail space and a large workout experience for guests participation.
