XBOX ONE LAUNCH

 

The brief, with one month to show date, was to create something showstoping for the launch of the Xbox One. Always up for a challenge, the design team decided to set about designing the first ever 3D Nexus logo, using the 2D version as their only reference point. Not wanting to make it easy, the event team chose Leicester Square Gardens as the iconic location for the Nexus, and tasked the design team with ensuring their 3D Nexus could be built in 5 days over the recently refurbished heritage statue of Shakespeare. Working closely with the HEART Productions technical team and manufacturers to develop materials used, the end result was a complete success, with the first ever 3D Nexus taking centre stage in the gardens.