When wireless festival was announced in mid 2008 no one could have guessed how much of a success it would turn out to be, but with amazing headline acts, central London location and, beautiful long summer evenings it supposed anyone’s expectations. Barclaycard being the headline sponsor were granted areas around the festival site where they could activate and create customer experiences of their choosing.
The design team loved working on this project designing and building greater and more expansive experiences year after year some built around showing off barclaycards . Including the legendary Barclaycard VIP lounge that due to its fantastic design became the only place to be seen by celebrity’s and acts on site. Throughout the wireless festivals our graphic designers were able to run free with their creative thinking creating outstanding branding across the site along with lanyards and give always that were hot property and highly sought-after. Including a limited edition festival gift box that went out to bc customers who pre ordered tickets.