SHARE A COKE 2014
After the success of Share a Coke 2013, which saw Coca-Cola take the unprecedented step of replacing its own logo with the GB¹s 250 most popular first names, HEART decided to be bigger, bolder and better in 2014 with a nationwide experiential tour personalising thousands of names for consumers in stores, cities and at music festivals across the UK.
We answered this challenging brief by allowing consumers to personalise their own iconic Coca-Cola bottles out in the field, using our proven custom label printing technology. In 2014 we took a giant leap forward by providing a multi stage consumer experience which offered a unique photo opportunity, roof terrace perfect serve bar as well as an improved personalisation experience.
Touring in a super premium, custom fabricated self-expanding 40' display trailer, the activation featured:
- Customer name and bottle selection via a tablet registration system.
- Automated bottle reveal creating a magical moment as personalised names appear from a hidden compartment.
- Green screen video opportunity, superimposing consumers' image and name onto the iconic Piccadilly sign, then uploading to social media.
- Roof top perfect serve terrace providing unique summer vistas across music festival sites and city locations.
Find out how HEART Design were involved in the Share a Coke tour here.