sochi WINTER OLYMPICS torch relay 2014
Coca-Cola, a Presenting Partner of the Sochi 2014 Olympic Torch Relay, was once again supported by HEART Productions and US agency Ignition to deliver Coca-Cola's Sochi 2014 Olympic Pavilion and Torch Relay vehicle fleet.
The Torch Relay fleet completed the longest relay in Winter Olympics history, covering 65,000kms. HEART created two technically advanced vehicles for Coca-Cola to cope with extreme low temperatures down to 35°C, requiring all parts to be checked for suitability, whilst meeting a demanding brief for aesthetic design and operational performance.
The vehicles featured fully temperature controlled compartments, state of the art audio visual systems, crow nest viewing platform, and a sample distribution solution for over 3000 'mini-cans'.
Click here to find out the design process behind the Sochi Coca Cola Torch Relay