BARCLAYCARD BRITISH SUMMER TIME
HYDE PARK 2014
HEART Productions worked with Barclaycard on the development of the overarching experiential strategy that Barclaycard offers its customers better experiences, better access and better ways to pay. This strategic direction led to the creation of a unique viewing experience, giving Barclaycard customers the chance to get a #betterview at Barclaycard presents British Summer Time.
The exclusive viewing platform that reached a height of 100ft, gave customers an unrivalled view of the event site, Hyde Park and London’s skyline; an experience that brought to life the brand promise of better experiences for its customers both onsite and beyond. We further amplified the onsite activity online to reach a wider audience through a collaboration with stunt performer and YouTube talent James Kingston. A 90 second film sees James in search of a better view at Barclaycard presents British Summer Time Hyde Park, and culminates with him dramatically being raised 100ft in the air by the Better View crane.
HEART also designed and produced Barclaycard's hospitality area, catering for 250 people per day.
Click here to find out about the design of Barclaycard British Summertime Hyde Park