JOHNNIE WALKER BLUE LABEL
The morning screening took place on the first day of Venice Film Festival. Guests were welcomed with a continental breakfast on the terrace of the Grand Canal, with Jude Law, Giancarlo Giannini and director Jake Scott introducing the film, followed by a press conference and whisky tasting session led by the Diageo Whisky brand ambassador. The screening room required a full venue refit with a bespoke stage and backdrop, incorporating a full cinematic screen, along with environmental lighting and surround sound.
Later that evening the leading actors and director attended a drinks reception to celebrate the release held on the terrace of the Westin Europa Regina Hotel and attended by fellow actors, actresses, and industry influencers. HEART designed and produced a bespoke Johnnie Walker Blue Label bar, as well as the overall design of the area, including a large campaign artwork display, lighting, floral design and all other dressing. Working with Diageo and the hotel, HEART created a food menu of both canapés and small plates that complimented the Whisky cocktails on offer whilst also bringing in Italian flavors.