To launch the Gentleman's Wager film, starring Jude Law, Johnnie Walker® Blue Label invited guests to Venice to meet the Stars and Director of the film. The morning screening took place on the first day of Venice Film Festival. Guests were welcomed with a continental breakfast on the terrace of the Grand Canal, with Jude Law, Giancarlo Giannini and director Jake Scott introducing the film, followed by a press conference and whisky tasting session led by the Diageo Johnnie Walker brand ambassador. The screening room required a full venue refit with a bespoke stage and backdrop, incorporating a full cinematic screen, along with environmental lighting and surround sound.


Later that evening the leading actors and director attended a drinks reception to celebrate the release held on the terrace of the Westin Europa Regina Hotel and attended by fellow actors, actresses, and industry influencers. HEART designed and produced a bespoke Johnnie Walker® Blue Label bar, as well as the overall design of the area, including a large campaign artwork display, lighting, floral design and all other dressing. Working with Diageo and the hotel, HEART created a food menu of both canapés and small plates that complimented the Whisky cocktails on offer whilst also bringing in Italian flavors.