HEART Productions were tasked with finding a venue that could be transformed into the HAIG CLUB™ London for a week long residency for a series of intimate evenings hosted and created by some of London’s finest Tastemakers. The iconic landmark was transformed into a modern interpretation of the British private clubs featured in original Haig “Clubman Series” adverts of the 1920s.
The HEART team designed the venue interiors to create a completely one off space ensuring all guests experienced a truly once in a lifetime experience. The transformation included a bespoke HAIG CLUB™ bar, a dining room for 24 guests and a hidden whiskey snug. The landmark was also illuminated blue to mirror the hues of the blue HAIG CLUB™ bottle.
To create the perfect HAIG CLUB™ London destination, the HEART team undertook a detailed survey of the venue in order to design and fabricate bespoke interiors throughout the ground and upper levels of the Arch.
Click below to see the work HEART Design did for Haig Club.