BARCLAYCARD BRITISH SUMMER TIME HYDE PARK 2014
BBST creates a mixture of design opportunities with varying consumer and customer interactions across the festival site. Each year, Barclaycard take-over a section of the grandstand viewing platform and the HEART Design team are tasked with delivering an environment that delivers against the brand and experience, whilst always making it the only place to be seen on site. In 2014, the team wanted to refine the design to focus the delivery on a truly unique guest experience, taking inspiration from elements such as the daily changing food menu to Artists performing.
The team also deliver various design touch points across the site, including eye catching graphics for mini interactive theatre performances, designing the experience for the 100ft Better View platform and bpay customer hubs.